CHARLES DON BALLET

The Sports Tech Company
We make science simple and useful for decision makers in the sports industry
OUR MISSION
We help decision makers in the sports industry reach their goals through project development using science and tech solutions.
Research & Development Team

Charles Ballet (CEO & Founder)
PGDip (Research Methods in Psychology),
MSc (Sports Medicine)
As the CEO, I bring together my experience in the sports industry and expertise in Research Methods in Psychology.
I worked as a Physiotherapist for a Premier League Football Club and also completed a Postgraduate Diploma that explored the on-field perceptive and cognitive skills of football players. I’ve also participated in business workshops at UCL, which have sharpened my strategic management skills.
Driven by a passion for innovation, tech, and sports, I developed a platform that empowers organizations to utilise research insights effectively.
In my spare time, I’ve taken up golf and I’m terrible at it, but hey, that just means there's plenty of room for banter !!!.
I speak French and English.

Professor Filipe Casanova
Post PhD, PhD, MSc, BSc (Sports Science)
I have been doing research in Football Performance and Decision Making for over 20 years, from my BSc degree to my Post-PhD in Sport Science and beyond.
In the past, I was actively involved in professional football as a coach holding the UEFA-A License.
I speak English, Spanish and Portuguese.

Professor Joana Baretto
Post PhD, PhD, MSc, BSc (Sports Science)
My interest in exploring the field of visual perception and biomechanics in gymnastics led me to do research on
the coordination between body movements and gaze behaviours.
I combine knowledge from my PhD in Sports Science with my experience in gymnastics coaching.
I speak English and Portuguese.

Dr Chibueze Ogbonnaya
Ph.D, MSc, BSc (Statistics/Data Science)
With my background in Statistics and Data Science, I bring rigorous analytical insights.
I previously worked as a Teaching Assistant in the School of Mathematical Sciences and was the main course tutor for the Graduate School course on quantitative methods for engineers at a University.
I will always remind you that:
"Statistics is the grammar of science "
(Karl Pearson)

Our Expert Network
We have access to more research experts in other disciplines ready to jump in your project.
Executive Team

Richard Green
Head of Communication & Marketing
I am a communications professional who has known and collaborated with Charles for almost ten years.
My background is in Aviation, travel and Journalism. I worked in airline marketing and customer services, and for 15 years on the travel desk of the Sunday Times. I also helped drive Aerial Power’s innovative cleaning drone towards the market.

Marlene Politiek
Business Support Coordinator
I have worked as an administrator for over 15 years, moving from the hospitality industry in which I used to be a receptionist.
Throughout my career, I have been enjoying planning and organising team building events and activities.
I speak English and French.
OUR VISION
Our vision is to become the leading force in innovation, research & development, driving success for sports businesses worldwide.
OUR VALUES
Integrity
Long term relationship with stakeholders built on trust
Innovative and applied science
Data driven
Interdisciplinary and international collaborative teamwork